Gift Cards
Gift card sales have swept past paper gift certificates creating tremendous success with a
variety of stored-value card programs.
Benefits
- Increased store revenue
- Lowers administrative costs
- Faster and more accurate transactions
- Reduced fraud
- Increased store advertising
Gift Card Sales and how it works
Merchants use in-store displays to advertise Gift Cards. Key areas are by the register with
counter signs and colorful card hangers. A customer purchases a Gift Card for the dollar amount
desired. The amount purchased is recorded as "stored value" or "prepaid" for future purchases.
Getting started with the Gift Card Program
- Choose a card design.
- Submit your logo artwork
- Display and set up your in-store displays
- Enjoy increased loyalty, sales and conveniences for you and your customers
Redemptions
The Cardholder presents the gift card for full or partial payment of a purchase. The merchant
swipes the card through their POS terminal for authorization and transmission of transaction.
The card’s magnetic stripe identifies the card number and merchant location for which the card
has been issued.
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